Saturday, 16 November 2013

How to Create a SEO strategy with Webmaster Tools!!!


Many SEO marketers are wondering for a tool that can help them to build a high-level SEO Strategy. But I completely disagree about this approach as a Google Webmaster Tools can be the best alternative. Here, Google Webmaster Expert Maile Ohye has explained "How to build SEO and Online Strategy for Your Business's online channels including(website, blog, social media channels) using Google Webmaster Tools. This tool includes multi-part process.

There are few steps for SEO Strategy.

  1. Understanding the searcher persona workflow determining company and website.
  2. Determine company and website goal.
  3. Audit your site to best reach your audience and
  4. Execute and make improvement.





References : http://www.youtube.com/watch?v=J_FgXr7mrkg

Friday, 15 November 2013

Touching Reunion Google Search Ad from Google India.

Google facilitates a reunion between two childhood friends separated by the 1947 India-Pakistan partition in this touching ad from Google India. In this ad, a granddaughter in India decides to surprise her grandfather on his birthday by reuniting him with his childhood friend (who is now in Pakistan) after over 6 decades of separation, with a little help from Google Search. The two childhood friend used to fly kites and steal Jhajariyas from a nearby shop and hang out in a park with an ancient gate in the city of Lahore. Using this information, the woman does a Google search for "park with ancient gate in Lahore" and finds a Wikipedia entry that reveals its name: Mochi Gate. She then does a Google search for "oldest sweet shop near Mochi Gate Lahore" and finds a place called Fazal Sweets. The woman calls the store and tracks down Yusef, who remembers his old friend. A young man, presumably Yusef's grandson, uses Google to arrange the man's Indian visa and flight. In the end, Baldev and Yusef reunite. You can read full "transcript" of ad on YouTube. The full script of the ad is below: References: http://mashable.com/2013/11/13/google-india-ad-reunion/ http://www.google.co.in

Wednesday, 2 October 2013

Google Web Designer: The Interactive HTML5 Website and Ad Builder















Day before yesterday, Google has launched Web Designer, a new tool for building interactive HTML5 sites and ads. This downloadable web tool is focused on helping designers “create engaging, interactive HTML5-based website, blog, ad and motion graphics that can run on any device like Mobile, iPad, Tablet, Notebook and Desktop. 

What is HTML5?
"HTML5 is a universal language for building beautiful, engaging content that can run across desktops, smartphones, and tablets. We think that Google Web Designer will be the key to making HTML5 accessible to people throughout the industry, getting us closer to the goal of ‘build once, run anywhere."

Earlier Google found that  advertisers “didn’t have the tools they needed to easily develop content fit for today’s cross-screen experiences” and Web Designer aims to be the tool to create these experiences. 

Google Web Designer is not only just a visual tool, but also it help you to delve right into the JavaScript and CSS to fine-tune different aspect of your site. Indeed, Web Designer allows you to manipulate all of your code directly in a built-in editor and lets you quickly preview your creations in every browser you have installed on your machine.

Here are few important features.

  • Two animation modes
  • Full 3D authoring environment
  • Design view and code view
  • Illustration tools
  • Easy ad workflow


Read more at Search Engine Journal , TechCrunchGoogle Web Designer

Saturday, 21 September 2013

iOS7 is out for commercial use... Let us check what are the new features in Apple iOS7

For the many millions of iPhone and iPad users in the world, today is a big day: You can upgrade to iOS7, the newest version of Apple's mobile operating system. This is no minor update, either. While the iPhone's OS has had incremental upgrades every year since its inception, this is the year that it gets a major makeover.
Granted, it's not as revolutionary as the change from Windows 7 to Windows 8, but the visuals are dramatically different, "flattened" and stripped of any skeuomorphic representations of the real world. (Goodbye, leather stitched interface, and not a day too soon.
Are you ready for the upgrade? Here's a rundown of the most important changes you should expect to see when you update your phone or tablet:
New UI. Of course, this is at the top of the list. Even if you only casually noticed Apple's announcements about the new iPhones, you probably didn't miss the flat UI, with its bright, illuminated-from-within background. The good news: It looks visually striking, but you won't have to relearn how to use your phone from scratch. For the most part, you should be able to make sense of iOS 7 without much trouble.
Control Center. Rather than having to dig deep into the Settings app to make simple and common changes to your phone, now there's the easily accessed Control Panel. Go here to change the screen brightness, toggle Airplane Modem set up Wi-Fi and Bluetooth, play audio, and more.
AirDrop. Finally, simple file sharing comes to iOS. Using the AirDrop service, you can quickly share photos, videos, contacts, and all sorts of other files with nearby iPhones. AirDrop works with Wi-Fi and Bluetooth, setting up a sort of peer-to-peer network around you.
Better multitasking. The iPhone's multi-tasking has always been fraught with problems, but now you should see much better performance. Specifically, all apps should be able to multi-task properly, and -- best of all -- apps update in the background, so when a notification appears over an app's icon, the app itself already has that data. No more opening Facebook and then waiting two minutes for the app to refresh with the data it already notified you about.
Safari. The phone's Safari browser has gotten a massive makeover in iOS 7. By smartly hiding some UI elements, Apple has made more real estate available to display Web pages -- essentially delivering a minimal browser experience, like Chrome and the latest versions of Internet Explorer. It also has improved search and better tabbed browsing.
Camera. The camera itself can't be upgraded via software, of course, but the camera app is dramatically improved -- great, because Apple has the least powerful camera app of any smartphone on the market. Now you've got Instagram-like filters, better camera controls, and -- secret until today -- the cool new burst mode announced for the new iPhone 5s and 5c.
Photos. The Photos app is downright impressive. The new Years, Collections, and Moments are ways to smartly group your photos in a way that's easier to browse. And iCloud Photo Sharing lets you share your photo stream with other users.
Siri. Finally, I'd be remiss not to mention Siri's enhancements. "She" might no longer be the right way to refer to the voice recognition service, since it comes with both male and female voices. Siri has more services built in -- including Wikipedia and Twitter -- and can understand a broader range of commands.

http://mashable.com/2013/09/18/ios-7-video-overview-2/
http://www.cbsnews.com/8301-505143_162-57603408/install-ios-7-today-heres-whats-new/
By MoneyWatch, CBS Interactive Inc and Mashable. 

Saturday, 19 May 2012

How Facebook's IPO will afftects Brands and Marketers?

Facebook has made tremendous value $104 Billion from its IPO, which is  highest  IPO in US Internet market ever. now consumers are questioning whether they should buy shares and financial analysts are in a tizzy evaluating the company’s worth — likely valued at more than $100 billion.

But the real $100-billion question is this: What does Facebook going public mean for brands?  where facebook will use this huge money?  means how facebook's IPO will affects Brands?   Here’s the answer.  


1. More and better Ads

To ensure its stock price doesn’t fall and investors stay satisfied, Facebook has to retains its significant and continuous growth . To accomplish this, the platform is setting its sights on advertising dollars. as they already started logout advertisement  and sponsored stories on facebook pages / account.  their aim will be to create innovative ad format and target capabilities  so they reach target audience easily .

2. Developing better mobile apps: 

Facebook aim is to develop innovative mobile apps which can be easy to understand and better user interface and where people can update information , share video, see advertise , and various promotional activities on mobile phone.  for this they already bought mobile apps giant Glancee and Instagram. 

3. Less Organic Traction: 

To focus on greater ad is more complicated for everyone and it will become increasing challenging for brand agency or manager to manage content  and without content working is to hard for any social media. if we take example of google, how they change their content policy from Panda to Penguin. 

4. Additional Ad Money

Facebook’s IPO has been called a “watershed moment” for the industry.  That’s because it truly legitimizes social media for businesses. as result their executives are putting more money towards marketing of facebook instead of financial investment on facebook, giving brands and marketers more opportunities to leverage social media the right way.

5. Diverse Buys 

As i already mentioned in second point that facebook bought various website for improving their business. Facebook will have the ability to continue its spending spree and buy more tech companies to aid its commitment to sharing. (such as its recent $1 billion purchase of Instagram) By acquiring such sites — Pinterest, or Quora, perhaps — the platform will be able to expand features and grant greater opportunities to share content from Facebook alone. through which marketer can stream social media marketing plan for their customer. 

6. Fewer Changes: 

Few days back facebook introduced Timeline which help lots to brands and marketer. 

Thursday, 3 May 2012

Why Social Media Needed For Any Organization?

Now a days every and each organization need quick response for their product or service which marketed or available in market. because of this they start creating social media presence i mean "necessity is the mother of all invention". social media working on web 2.0 based open platform where message, information, view can be shared instantly.

There are many web2.0 based websites which are currently using for social media like facebook, google + , foursquare, quora , twitter, linkedin, orkut and blogger.  


Social media marketing is the part of search engine marketing where various used methods used for public relation and mass communication through various social media website / platform , online communities , and various online websites. Increasing use of web 2.0 and online communicates and social media , social media optimization words come in way. which used for  optimized  social media and fetch traffic for various online product and service displayed on respective site. there are process of social media marketing 



1. Account / profile Incorporation: - to create relevant profile on various social media platform  ; facebook , google+,