Facebook has made tremendous value $104 Billion from its IPO, which is
highest
IPO in US Internet market ever. now consumers are questioning whether they should buy shares and financial analysts are in a tizzy evaluating the company’s worth — likely valued at more than $100 billion.
But the real $100-billion question is this: What does Facebook going public mean for brands? where facebook will use this huge money? means how facebook's IPO will affects Brands?
Here’s the answer.
1. More and better Ads
To ensure its stock price doesn’t fall and investors stay satisfied, Facebook has to retains its significant and continuous growth . To accomplish this, the platform is setting its sights on advertising dollars. as they already started logout advertisement and sponsored stories on facebook pages / account. their aim will be to create innovative ad format and target capabilities so they reach target audience easily .
2. Developing better mobile apps:
Facebook aim is to develop innovative mobile apps which can be easy to understand and better user interface and where people can update information , share video, see advertise , and various promotional activities on mobile phone. for this they already bought mobile apps giant Glancee and Instagram.
3. Less Organic Traction:
To focus on greater ad is more complicated for everyone and it will become increasing challenging for brand agency or manager to manage content and without content working is to hard for any social media. if we take example of google, how they change their content policy from Panda to Penguin.
4. Additional Ad Money
Facebook’s IPO has been called a “watershed moment” for the industry.
That’s because it truly legitimizes social media for businesses. as result their executives are putting more money towards marketing of facebook instead of financial investment on facebook, giving brands and marketers more opportunities to leverage social media the right way.
5. Diverse Buys
As i already mentioned in second point that facebook bought various website for improving their business.
Facebook will have the ability to continue its spending spree and buy more tech companies to aid its commitment to sharing. (such as its recent $1 billion purchase of Instagram) By acquiring such sites — Pinterest, or Quora, perhaps — the platform will be able to expand features and grant greater opportunities to share content from Facebook alone. through which marketer can stream social media marketing plan for their customer.
6. Fewer Changes:
Few days back facebook introduced Timeline which help lots to brands and marketer.
